SPECIAL FORCES-INSPIRED TRAINING & DEVELOPMENT PROGRAMMES FOR F1 TEAMS
Formula 1 Performance Training
WORLD-CLASS SPECIAL FORCES AND INTELLIGENCE SERVICES TRAINING FOR ELITE F1 TEAMS
MILLISECONDS MATTER
In Formula 1, milliseconds matter. Behind every driver is a team that must think fast, adapt faster and deliver flawlessly under pressure. Success is not just about engineering. It is about leadership, resilience and cohesion.
Who Dares Group brings world-class Special Forces and intelligence services leadership training programmes to elite teams. Our Formula 1 performance training programmes are designed to forge unity, sharpen decision-making and sustain peak performance over long, high-pressure seasons.
We deliver more than training. We create transformative experiences that empower teams, energise leaders and engage VIPs in ways no one else can.
PERFORM WHEN MARGINS ARE RAZOR-THIN
BUILD THE DECISION-MAKING, RESILIENCE AND COHESION THAT KEEP ELITE TEAMS COMPETITIVE. EXPLORE OUR F1 PERFORMANCE PROGRAMMES TODAY.
WHY F1 TEAMS CHOOSE WHO DARES GROUP
BUILT ON MILITARY EXPERIENCE. DESIGNED FOR ELITE PERFORMANCE.
SPECIAL FORCES HERITAGE
Our instructors are former UK Special Forces and intelligence operatives who have led and performed in some of the most demanding environments in the world. They understand high performance teams.
PROVEN ACROSS INDUSTRIES
We have worked with Premier League football teams, Olympic and Paralympic teams and global giants such as J.P. Morgan and Inditex to improve leadership, resilience, cohesion and retention.
PERFECT PARALLELS WITH F1
High-pressure decision-making, zero margin for error and functioning as a team of teams. The same principles that keep Special Forces operational are what keep F1 competitive.
MONEY-CAN'T-BUY EXPERIENCES
From immersive Black Onyx missions to discreet executive coaching, we deliver unique training and incentive packages that go far beyond conventional.
WHAT WE DELIVER FOR F1 TEAMS
COMPREHENSIVE CAPABILITY ACROSS FOUR AREAS
01
TEAM DEVELOPMENT & WELLNESS
Fatigue management, resilience and scientific, data-driven methodologies derived from UK Special Forces, built for the demands of a full race calendar.
02
LEADERSHIP & TEAM COHESION
Comprehensive courses on management and leadership styles, led by former Special Forces team leaders, PhD performance psychologists and doctorates in organisational psychology.
03
SOCIAL ENGINEERING & CYBER PROTOCOLS
Cyber protection policy for teams, alongside social engineering awareness to protect the privacy and integrity of the team and its VIPs.
04
PERSONAL SECURITY & SITUATIONAL AWARENESS
Crisis simulation, VIP escort, anti-surveillance, personal and guest protection, and red teaming for trackside, travel and hospitality environments.
RACE-DAY GRADE PERFORMANCE
/// LIVE TIMING
24-72
HOUR IMMERSIVE BLACK ONYX MISSIONS
91%
RATED 5/5 FOR APPLICABILITY TO DAILY WORK
4
CORE CAPABILITY AREAS DELIVERED
0
MARGIN FOR ERROR IN OUR METHOD
A TRANSFORMATIVE GROWTH JOURNEY, NOT AN OFF-THE-SHELF PRODUCT
LONG-TERM TRAINING & ENGAGEMENT
Short-term events spark change. Long-term programmes embed it. At Who Dares Group we use our D3L Process, Discover, Learn, Lead, Loopback, to drive lasting development in leadership, culture and performance long after we leave your organisation.
The programme combines in-person workshops, psychometric testing, coaching and digital learning through the WDG app. Follow-up coaching, digital feedback loops and tailored surveys keep progress on track, ensuring learning isn’t just delivered, it’s sustained.
WHO DARES GROUP'S LONG-TERM TRAINING PROGRAMME IS NOT AN OFF-THE-SHELF PRODUCT; IT IS A TRANSFORMATIVE GROWTH JOURNEY.
- Commercial Acumen – sharper decision-making and financial awareness
- Wellness & Resilience – mental toughness, adaptability and stress management
- Generational Differences – bridging mindsets across age groups for stronger collaboration
- Understanding Neurodiversity – building inclusive teams that harness diverse strengths
- Leadership and Management Styles – helping leaders harness the full potential of their team
- Decision Making and Planning Under Pressure
App-supported programmes: digital learning, feedback loops and tailored surveys between in-person sessions.
THREE CORE PILLARS
THE STRUCTURE BEHIND EVERY WHO DARES GROUP PROGRAMME
OPERATION ANGEL
Optimising Human Performance
Operation Angel is our 360° Human Performance, Wellness and Resilience Programme. It brings together performance, recovery, wellbeing and long-term sustainability to help team members operate at their best throughout a demanding season.
FORTITUDE
Developing the Individual
Fortitude strengthens each individual. It develops self-awareness, personal responsibility, resilience and confidence under pressure, helping people become more consistent performers within a strong, successful team.
ALLIANCE
Building the Team
Alliance creates the foundations of a winning team. It strengthens culture, leadership, communication and collective standards, building a team that is connected, accountable and ready to perform at the highest level.
OUR FLAGSHIP MONEY-CAN'T-BUY PROGRAMME
THE BLACK ONYX EXPERIENCE
Black Onyx is a 24 to 72 hour immersive Special Forces mission. A money-can’t-buy adventure that blends elite training with unforgettable storytelling.
Participants are guided by former UK Special Forces and intelligence professionals through a series of live, unfolding missions: covert briefings, surveillance tasks, close-quarters scenarios, tactical problem-solving and a climactic final operation. Every detail is delivered with cinematic precision.
FOR F1, BLACK ONYX CAN BE TAILORED AS:
- High-impact development for senior teams, sharpening decision-making, unity and resilience under pressure
- Exclusive engagement for VIP guests, an adrenaline-charged immersive experience that goes far beyond traditional hospitality
Whether for performance or prestige, Black Onyx is unlike anything else available. A powerful way to test, reward and inspire.
"BEST EVENT I'VE EVER BEEN TO" · "TRULY INSPIRATIONAL" · "LIFE CHANGING"
Various members of YPO – the world’s largest community of chief executives
BENEFITS FOR F1 TEAMS
SHARPER PERFORMANCE UNDER PRESSURE
Practical, battle-tested tools to help teams think, decide and act faster when margins are razor-thin.
SUSTAINED RESILIENCE ACROSS THE SEASON
Resilience and recovery frameworks that keep staff sharp, focused and engaged over gruelling seasons.
DEEPER TEAM COHESION
Experiences that build trust across geographies, roles and hierarchies, ensuring every member feels integral to the mission.
EXCLUSIVE PARTNER ENGAGEMENT
Money-can’t-buy experiences like Black Onyx and bespoke activations that create extraordinary value for clients and VIPs.
F1 TEAM PARTNER
PANERAI
AFC BOURNEMOUTH
MILLENNIUM
TEAM GB
BRITISH GAS
ST MARY'S UNIVERSITY
UCL
J.P. MORGAN
Citibank
centrica
vitality
WHAT PEOPLE SAY
TRUSTED BY ELITE TEAMS, GLOBAL BRANDS AND WORLD-CLASS ATHLETES
“Who Dares Group worked with our GB Paralympics programme during the build-up and preparation for the Paris Paralympic Games, where we achieved some of our strongest results to date. The strategy and communication element that Who Dares Group taught and trained us in had a huge benefit in crucial moments in medal winning matches.”
Andrew Rushton
GB Paralympics Team Head Coach
“We are always looking for ways to improve our players physically and mentally. WDG does that by using their expertise and experience to challenge the players and take them out of their comfort zone. We have found this helps bring the players together and that unity and spirit is key for us during the football season.”
Alan Connell
AFC Bournemouth Coach
“Working with Who Dares Group was a standout experience. Their calm, assured delivery and operational depth brought something genuinely new to the crew. In a fast-moving, high-stakes environment like ours, it’s rare to find training that feels both relevant and immediately impactful. The team came away sharper, more united, and better repared to lead under pressure.”
Andrew Rushton
GB Paralympics Team Head Coach
91%
of participants scored the training 5/5 for applicability to their daily work, with a 4.9/5 score for enjoyability.
J.P. Morgan Executive Director
“Who Dares Group delivered an exceptional and completely bespoke package for Panerai that perfectly aligned with our brand’s heritage and identity. From planning to execution, the team was professional, polished, and a pleasure to work with. All in all a world-class experience from a world-class team.”
Jonathan Murdoch-Smith
Panerai
- PIT-STOP PRECISION. BOARDROOM DISCIPLINE.
2.3s
AVG. WORLD-CLASS PIT STOP
20+
RACES A SEASON UNDER PRESSURE
BUILT FOR THE PIT WALL, THE GARAGE AND THE BOARDROOM
EQUIP YOUR TEAM WITH THE SKILLS NEEDED TO PERFORM UNDER PRESSURE. ENQUIRE TODAY TO LEARN HOW OUR SPECIAL FORCES-INSPIRED PROGRAMMES CAN TRANSFORM YOUR TEAM.
Frequently Asked Questions
Formula 1 performance training is specialist human performance development delivered by former UK Special Forces personnel, adapted for the demands of elite motorsport. It focuses on decision-making under pressure, communication at speed, resilience, and team cohesion, the same principles that define success in both Special Forces operations and race weekends. Every programme is practical, immersive, and built around the realities of competing at the highest level.
Everyone who contributes to performance on race day. That includes drivers, race engineers, pit crews, strategists, factory teams, and senior leadership. Programmes can be delivered to individuals, specific departments, or the entire operation, and are tailored to the pressures each group faces.
Our training is delivered by people who have operated in genuinely high-stakes environments, not taught from theory. Rather than classroom sessions, we use immersive, experiential training that puts teams under realistic pressure and builds the skills to perform through it. The methodology is proven in Special Forces selection and operations, then adapted for elite sport, producing behavioural change that lasts beyond the session.
Yes. We design every programme around your season, whether that means short, high-impact sessions between rounds, training at the factory, or a longer-term development programme delivered across the year. Our mobile format means we come to you, in the UK or internationally.
Black Onyx is our flagship immersive experience, an authentic Special Forces training environment built around immersive missions, leadership pressure, and real military training methods, guided by former operators. For F1 teams, it offers a powerful reset away from the paddock, testing cohesion, composure, and leadership in a completely different arena. It is ideal for pre-season preparation or rebuilding a team mid-campaign.
Sharper decision-making under pressure, faster and clearer communication, and stronger cohesion across every department. Teams leave with practical tools they can apply immediately, from the pit wall to the factory floor. Our work with elite sport and global organisations consistently delivers measurable improvements in performance, and we define success criteria with you before any programme begins.
OUR EXPERIENCES ⟫⟫ IN ACTION
