ATHLETES
BUILT FOR ELITE ATHLETES, TEAMS AND FEDERATIONS
What we offer
Who Dares Group brings world-class Special Forces and Intelligence Services training methodologies to elite sport. From Premier League football clubs and GB Paralympic athletes to America’s Cup sailing teams, we work with athletes, squads, coaching staff and national federations to forge unity, sharpen decision-making and sustain peak performance through long, demanding campaigns.
Whatever the sport, the demands are the same: high-pressure decisions, no margin for error, and success decided by leadership, resilience and total cohesion, not technical ability alone.
CUSTOMISED TRAINING SESSIONS
Tailored programmes spanning physical conditioning, tactical exercises, psychological resilience and leadership development. Built around your sport, your season and your goals, for individuals, squads and support staff alike.
FLEXIBLE DURATION AND LOCATION
From single-day intensive workshops to extended multi-day retreats. Delivered at our facilities, your training base, or on location anywhere your campaign takes you.
EXPERT-LED PROGRAMMES
Our instructors are former Special Forces operatives and elite athletes, supported by PhD Performance Psychologists. They bring proven, high-impact methodologies used across football, sailing, athletics and Paralympic sport.
UNIQUE INSIGHTS
We encourage coaches, support and performance staff to attend and participate, gaining valuable insight as their athletes navigate scenarios that reveal true mental and physical resilience.
Our experiences 
in action
PHYSICAL TRAINING
Rigorous sessions designed to push athletes to their limits.
MENTAL RESILIENCE
Tools to manage pressure, overcome adversity, and maintain motivation.
EXTENDED HUMAN PERFORMANCE COACHING
For teams seeking continuous improvement, we offer long-term coaching to develop human performance at all levels.
TACTICAL ACUMEN
Sharpening decision-making, communication and adaptability in the moments where margins are finest.
LEADERSHIP DEVELOPMENT
Cultivating internal leaders to inspire and guide their peers.
The WDG staff were brilliant at being demanding when needed, but also being approachable and generous with their experience and feedback. They made a big impression on the boys! Each trip was well organised and tailored to meet the needs of the different teams, and the WDG staff took everything in their stride and were always responsive to the needs of players and staff. Huge thanks to Kam, Leo, and the whole team who made the experience so valuable!
Helen Pickford, Southampton FC Performance Psychologist
Who Dares Group worked with our GB Paralympics programme during the build-up and preparation for the Paris Paralympic Games, where we achieved some of our strongest results to date. Their work was hugely beneficial. The strategy and communication element that Who Dares Group taught and trained us in had a huge benefit in crucial moments in medal winning matches. The team at WDG understood that each athlete learns and responds differently, and they tailored their approach to bring out the best in individuals.
Andrew Rushton, GB Paralympics Team Head Coach
ELITE RETREAT EXPERIENCES
Our retreats provide a mix of training, bonding, and strategic planning in serene environments, allowing teams to relax and rejuvenate away from the pressures of competition and campaign life.
